Peter Rhoads is a Creative Catalyst. A director that finds mirth and dramadic comedy is just about everything.
​
He has created and worked on instantly recognizable and award-winning campaigns for brands like Tostitos, General Mills. His work has been at the forefront of Digital & Social Marketing.
Subodh was a key player in boosting the creative prowess of Saatchi NY in terms of integrated digital creative for brands like Trident, Fiber One, Lenovo, as well acquiring digital business for Duracell.
He is a craftsman and conceptual think-tank specializing in curating Digital, Social, Mobile, Experiential, Film & Integrated content solutions for clients. A creative leader and problem solver he has held the position of Executive Creative Director and Creative Director at various agencies and continues to work as a Freelance Creative Consultant.
Subodh is an accomplished Musician having released multiple albums with several groups over the past fifteen years and toured the United States & Canada. In addition, he is a Photographer with a keen eye for curating editorial content for Music & Travel.
Peter Rhoads is a Creative Catalyst. A director that finds mirth and dramadic comedy is just about everything.
​
He has created and worked on instantly recognizable and award-winning campaigns for brands like Tostitos, General Mills. His work has been at the forefront of Digital & Social Marketing.
Subodh was a key player in boosting the creative prowess of Saatchi NY in terms of integrated digital creative for brands like Trident, Fiber One, Lenovo, as well acquiring digital business for Duracell.
He is a craftsman and conceptual think-tank specializing in curating Digital, Social, Mobile, Experiential, Film & Integrated content solutions for clients. A creative leader and problem solver he has held the position of Executive Creative Director and Creative Director at various agencies and continues to work as a Freelance Creative Consultant.
Subodh is an accomplished Musician having released multiple albums with several groups over the past fifteen years and toured the United States & Canada. In addition, he is a Photographer with a keen eye for curating editorial content for Music & Travel.
Peter Rhoads is a Creative Catalyst. A director that finds mirth and dramadic comedy is just about everything.
​
He has created and worked on instantly recognizable and award-winning campaigns for brands like Tostitos, General Mills. His work has been at the forefront of Digital & Social Marketing.
Subodh was a key player in boosting the creative prowess of Saatchi NY in terms of integrated digital creative for brands like Trident, Fiber One, Lenovo, as well acquiring digital business for Duracell.
He is a craftsman and conceptual think-tank specializing in curating Digital, Social, Mobile, Experiential, Film & Integrated content solutions for clients. A creative leader and problem solver he has held the position of Executive Creative Director and Creative Director at various agencies and continues to work as a Freelance Creative Consultant.
Subodh is an accomplished Musician having released multiple albums with several groups over the past fifteen years and toured the United States & Canada. In addition, he is a Photographer with a keen eye for curating editorial content for Music & Travel.
NOLAF
Peter Rhoads - Director
Tostitos had the tagline “Free the Fun,” and we created a counter campaign called NOLAF. We created a fake organization called NOLAF that was dedicated to extinguishing fun of all types – especially the fun associated with Tostitos. We made Forty syndicated videos to drive Tostitos fans to the NOLAF website. 8 millions views later, we call it a success.