Peter Rhoads is a Creative Catalyst. A director that finds mirth and dramadic comedy is just about everything.
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He has created and worked on instantly recognizable and award-winning campaigns for brands like Tostitos, General Mills. His work has been at the forefront of Digital & Social Marketing.
Subodh was a key player in boosting the creative prowess of Saatchi NY in terms of integrated digital creative for brands like Trident, Fiber One, Lenovo, as well acquiring digital business for Duracell.
He is a craftsman and conceptual think-tank specializing in curating Digital, Social, Mobile, Experiential, Film & Integrated content solutions for clients. A creative leader and problem solver he has held the position of Executive Creative Director and Creative Director at various agencies and continues to work as a Freelance Creative Consultant.
Subodh is an accomplished Musician having released multiple albums with several groups over the past fifteen years and toured the United States & Canada. In addition, he is a Photographer with a keen eye for curating editorial content for Music & Travel.
Peter Rhoads is a Creative Catalyst. A director that finds mirth and dramadic comedy is just about everything.
​
He has created and worked on instantly recognizable and award-winning campaigns for brands like Tostitos, General Mills. His work has been at the forefront of Digital & Social Marketing.
Subodh was a key player in boosting the creative prowess of Saatchi NY in terms of integrated digital creative for brands like Trident, Fiber One, Lenovo, as well acquiring digital business for Duracell.
He is a craftsman and conceptual think-tank specializing in curating Digital, Social, Mobile, Experiential, Film & Integrated content solutions for clients. A creative leader and problem solver he has held the position of Executive Creative Director and Creative Director at various agencies and continues to work as a Freelance Creative Consultant.
Subodh is an accomplished Musician having released multiple albums with several groups over the past fifteen years and toured the United States & Canada. In addition, he is a Photographer with a keen eye for curating editorial content for Music & Travel.
Peter Rhoads is a Creative Catalyst. A director that finds mirth and dramadic comedy is just about everything.
​
He has created and worked on instantly recognizable and award-winning campaigns for brands like Tostitos, General Mills. His work has been at the forefront of Digital & Social Marketing.
Subodh was a key player in boosting the creative prowess of Saatchi NY in terms of integrated digital creative for brands like Trident, Fiber One, Lenovo, as well acquiring digital business for Duracell.
He is a craftsman and conceptual think-tank specializing in curating Digital, Social, Mobile, Experiential, Film & Integrated content solutions for clients. A creative leader and problem solver he has held the position of Executive Creative Director and Creative Director at various agencies and continues to work as a Freelance Creative Consultant.
Subodh is an accomplished Musician having released multiple albums with several groups over the past fifteen years and toured the United States & Canada. In addition, he is a Photographer with a keen eye for curating editorial content for Music & Travel.





Snack Drama Players
Peter Rhoads - Director
The Snack Drama Players are not "Waiting for Guffman", but damn if they weren't inspired by those good natured folks. The SDP is a fictional-midwest drama troup that specializes in snack drama. In reality, the SDP was born from a quick response campaign for Fiber One. Part of the Zero Drama Campaign, we put a humorous and overly dramatic spin on the perils of dieting. For a month, we (the snack drama players) responded to tweets in realtime making comedy/ dramatic one act plays out of the tweets. The Snack Drama Players took on a life of their own after the campaign as they continued to release videos and commentary in the social space.