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About Peter Rhoads.  

Peter Rhoads is a Creative Catalyst. A director that finds mirth and dramadic comedy is just about everything.

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Peter has created and worked on instantly recognizable and award winning campaigns for brands like Tostitos, General Mills, Pepsi, Kiehls, Levi's and Trojan.  Peter is a craftsman and creative leader. He is first and foremost a storyteller. Having starting at Universal Studios in development, he brings this sensibility to his short content work. He has a history of creating work that challenges our assumptions. Whether it’s a Puppet lashing out, or a sock family finding its roots, there’s always a touch of humor in the creative. With strong art direction, he tells stories that bring a level of humanity, letting the audience feel connected to the moments of drama or comedy. 

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Since his return from living in Buenos Aires Argentina in 2007, Mr. Rhoads has been writing and directing short content with the household brands: Levi’s, Lebron James, Mountain Dew, Microsoft, Kiehl’s, Trojan, La Perla, Nokia.

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Mr. Rhoads won the Grand Jury Award at the 2009 Slamdance Film Festival and USA film festival for the music video “Mr. Novocaine.” He was featured in Shoot Magazine’s 2010 NDS and was shortlisted for a 2013 Cannes Lion Promo. In 2014 he won in SXSW Interactive for G.A.M.E.: The Greatest Action Movie Ever.  

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Most recently, Mr. Rhoads has  just completed his first Novel, “Searching for Blueberry.”

CONTACT Peter

© 2018 by Signal H Films

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